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Walkthrough: How to Start a New Google+ Page

  • July 8th, 2014
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Having a Google+ business page for your company or product is now becoming more important than ever. With Google tying it’s social product into search results and combined with the power of Google Local, your search engine optimization just got a does of steroids. The best part? Your competition is probably not savvy to the power of this just yet and that means you get the upper hand!

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15 Year Anniversary!

  • June 2nd, 2014
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Certified Hosting is celebrating 15 YEARS of service and commitment! A huge thank you goes out to our amazing clients. Their continued trust and loyalty has allowed us to reach this major milestone.

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FREE Social Media Icons

  • March 11th, 2014
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 Certified Hosting is home to some of the most amazing designers and bloggers on the web! We love to showcase our client’s work anytime we can.

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5 ways to build the brand identity for your site

  • December 30th, 2013
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Hungry Dog  - Daniel Piil

This food dish branded its contents to attract more serious attention from malamutes. (Credit: Daniel Piil, Wikimedia Commons.)

Many businesses struggle over the idea of a brand identity, but it serves an important function and should not be ignored (ie, allowed to stagnate or morph on its own). After all, brand identity is a simple way to connect with customers and separate yourself from the competition. It represents the opportunity to get away from being “all business” and showcase the human side of your organization.

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Hey, Come Back Here: Benefits of Retargeting for Online Business

  • December 17th, 2013
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pencil shot at bull's eye

As many as 9 out of every 10 users who comes to your site may be leaving without a conversion. Wouldn’t it be nice to get some of those potential customers back so you can turn more visits into sales? With retargeting, that’s now possible. Retargeting allows you to directly aim a message at defined groups of site visitors, either with display ads, social media promotions, or modified site content.

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Content marketing: why it works, 5 positive effects & examples

  • December 13th, 2013
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That's right folks: it's a cat.

That’s right folks: it’s a cat looking adorable. [credit]

Content marketing is a huge movement in the business community now. There’s one thing about it that’s not always discussed: it’s amazing. Content marketing represents a move from a direct sales and branding approach – as with typical advertising – to a completely new, indirect model of engaging with customers, potential customers, and other users who might either end up buying or helping to spread your content. It’s a move from more straightforward self-promotion to “paying it forward” with free helpful information for your online audience.

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