24 Oct

Metrics – How to evaluate your website

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One way to try to improve your website is through guesswork – basically by checking in with your own idea’s about ease-of-use and your perspective of what it’s like to visit the site. A much stronger and scientific way to approach site optimization is with hard data, which can be achieved through various metric applications. read more

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15 Oct

How to keep your blog updated with fresh content

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We all know how important blogs are in the era of quality content and content marketing. We can use blogs to perform a number of different functions: establish our online presence, communicate with our customers, engage new visitors to the site, and provide valuable tie-ins to our site for our social media and newsletters. read more

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11 Oct

How to create a creative email campaign

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One of the biggest challenges of a site is of course enhancing traffic to your site and engaging users once they have arrived. Though social media is an endless source of fascination for marketers, email newsletters are still incredibly strong ways to interact with your current customer base. (Both of these forms of marketing, of course, pale in comparison to skywriting; but sadly, the skywriting schools aren’t training them well these days.) read more

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07 Oct

How to: Google Ecommerce Conversion Tracking & Kittens in Hammocks

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Big data is a growing concern for businesses. With all the analytics tools out there and the information that can be gathered regarding behavior on a site, it’s increasingly possible to groom one’s business based on looking at the numbers and ascertaining their meaning. The number seven, for instance, is an unlucky number, so any time you see that, try a different approach (I won’t write it in numerical form here to avoid making this piece unlucky).

IBM, for example, argues that businesses that are focusing on big data and understand its value are increasingly outpacing their competition. IBM’s opinion is based on one of a number of data-analysis studies the company conducted in partnership with MIT. read more

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03 Oct

Top 6 WordPress Plugins, According to Users

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Part of the difficulty of getting your WordPress site going is knowing which plugins will be valuable to your site. After all, a lot of the reason the CMS (or blogging platform – depends who you ask) is so popular is because of those plugins, which significantly enhance your possibilities. Constructing a website is now almost unfair, with thousands of ready-built options available at the click of a button (well, maybe technically three minutes to set one up, including a coffee break). read more

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