26 Nov

Dangers of Black Fridays Past

On November 24, 1623, shoemaker’s apprentice Nicholas Keeney became the first-ever fatality of Black Friday promotions when he was run over by an oxcart in Plymouth, Massachusetts, rushing to get a great deal on goose quill pens. Thus began the long and checkered history of Black Friday, by far America’s deadliest holiday.

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22 Nov

How to Properly Manage an Email List – CAN-SPAM & Double Opt-In

No Spam image by Wikimedia Commons, Indolences

Starting and maintaining an email list is not nearly as simple as it was in the early days of the Internet. Just as do-not-call lists protect consumers from being barraged by telemarketers, anti-spam measures by the US government and email services such as Gmail greatly reduce electronic junk mail. (Sadly though, when we want to see how many international lotteries we’ve won, we have to remember to check the spam folder.)

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15 Nov

Advantages of a content delivery network – CDN – for your site

It's all about speed. (Image by Robert Scoble.)

It’s all about speed. (Image by Robert Scoble.)

A content delivery network (CDNs) is a simple add-on feature you can use along with any hosting account. Through a CDN, your site can be distributed worldwide. The end result is faster page loads for users. That both means that users are happier with your site’s performance and that search engines will give you higher rankings, since speed is considered an important usability consideration by Google and others.

CDNs create a more dynamic OC spirits by making your static content – images, videos, JavaScript, etc. – more readily available. Zones categorize different types of files on a content delivery network. There are a plethora of advantages to using CDNs, and understanding standard zone nomenclature can improve your efforts. Both are describing brief below. read more

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08 Nov

Is SiteLock Worth Using?

Image courtesy of Berishafjolla (Creative Commons Attribution-Share Alike 3.0 Unported license).

Image courtesy of Berishafjolla (Creative Commons Attribution-Share Alike 3.0 Unported license).

One of the third-party add-ons we have available is SiteLock. The basic questions website owners and managers have about the tool, of course, are:

  1. does it work? and
  2. is it worth it?

It’s relatively inexpensive, so proving its worth is not all that difficult. However, let’s look at the SiteLock software itself, alongside an independent review and a recent award, to determine how effective it could be at protecting your site. read more

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06 Nov

Google Plus – Why Google+ is important & how to use it

king_of_plus

Everyone loves to bash Google+ for not being as popular as Facebook or Twitter. Well, folks, I have news for you: Google Plus has been on a slow roast for some time, during which it has been changing the Internet recipe (it’s a dish and a chef: deal with it) whether we are aware of it or not.

Beyond that, the temperature of the burner has been slowly rising. The Internet is a lobster (that’s what was roasting, I guess). Get ready to watch it scream. Oh, Facebook and Twitter are also lobsters. Possibly I am also a lobster. read more

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