Many businesses struggle over the idea of a brand identity, but it serves an important function and should not be ignored (ie, allowed to stagnate or morph on its own). After all, brand identity is a simple way to connect with customers and separate yourself from the competition. It represents the opportunity to get away from being “all business” and showcase the human side of your organization.
As many as 9 out of every 10 users who comes to your site may be leaving without a conversion. Wouldn’t it be nice to get some of those potential customers back so you can turn more visits into sales? With retargeting, that’s now possible. Retargeting allows you to directly aim a message at defined groups of site visitors, either with display ads, social media promotions, or modified site content.
Content marketing is a huge movement in the business community now. There’s one thing about it that’s not always discussed: it’s amazing. Content marketing represents a move from a direct sales and branding approach – as with typical advertising – to a completely new, indirect model of engaging with customers, potential customers, and other users who might either end up buying or helping to spread your content. It’s a move from more straightforward self-promotion to “paying it forward” with free helpful information for your online audience.
Typically a person or company serious about building a website signs up early on for Google Analytics or a similar service. Heat map analytics, like that provided by Crazy Egg, provide additional and invaluable data about user behavior on your site.