25 Feb

Search Engine Rankings Down? Here’s How to Avoid Google Panda Penalties

Search engines constantly evolve to improve the experience of their users. The Google Panda is an algorithm which allows Google to rank websites by the quality of content they provide to the web. It is no secret that search engines rank websites that offer high value content higher and constantly lower the pagerank of websites that do not add value to the web. As a website owner you probably know that Google and other search engines penalize websites for not adhering to best practice policies. Today we take a look at the best practices to recognize and avoid the Google Panda Penalties.

Readers First
Search engine optimized content can now harm your website’s rank instead of helping it. Write organic content for your reader instead of the search engines. Try not to stuff your content with keywords and bad links. Good quality content not only helps with search engine ranking but with social sharing as well.

High quality content
Keep only high quality content on your website. If you still have low quality content on your site, remove it and replace it with high quality content. Any content with spelling or grammar errors, stuffed with keywords or written in poor English is only going to earn you negative ranking and harm your reputation instead of doing any good for your site or business.

Remove duplicate content
Do not use duplicate content on your website, it will hurt your search engine rankings. You may want to buff-up your website by creating duplicate pages with the same content under different headings. This is the worst possible mistake you can make. If it is essential for some reason take steps to cover it up! Carefully plan your website structure and hide duplicate content from search engines or have each duplicate page rewritten.

Optimize your site
If your website is too slow for search engines, you are not going to get a good search engine ranking. The first step to creating a high speed website is to select a good web hosting company. Look for application optimized platforms like WordPress hosting  or Joomla hosting services. The next step is to optimize the code by following best practices if you own a custom website. CMS platforms like WordPress can also be optimized by plugins. You can also avoid high definition images and optimize your images for the web.

Follow these basics to avoid search engine ranking or panda penalties. Here’s a SEO Guide by Google and here’s an article from Google on Steps to create Google friendly sites  The design of your website also plays an important part. For example, the age old SEO best practice to use text links instead of graphic links is still very effective. Overall, use a simple and clutter free design for best results.

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18 Feb

FREE SSL for Everyone!

Let’s Encrypt – The Free Open Source Security Certificate is Now Available at Certified Hosting

When Let’s Encrypt, an open source security certificate provider, entered public beta in December 2015, it changed the encryption game forever. Until then, encryption through SSL security certificates was only available for a fee from Certification Authorities (CAs).

As a leading web hosting company, we are always one of the first to introduce new and ground breaking features to our hosting platform. Certified Hosting team has been working in the background to  identify and resolve any possible issues Let’s Encrypt may have had on our optimized platform. We are now happy to announce that our Certified Geeks Team has completed the internal testing process on our platform.

What is Let’s Encrypt?

Let’s Encrypt is a free open source alternative to traditional SSL certificates. It is absolutely free of cost and uses an automated domain-validated system to issue security certificates. The goal of this open-source project is to make web browsing safer for all internet users by making data transfer encryption free, fast and accessible.

What are the advantages of using Let’s Encrypt certificates?

  • Free of cost

  • Easy to install

  • Does not need emails for validations

  • Does not need a dedicated ip

  • It is trusted by all major browsers

  • Auto renewals

How do I install a Let’s Encrypt security certificate?

It is easy to install Let’s Encrypt from the cPanel of your Certified Hosting account. And you may install as many certificates as you need for each domain and subdomain that you own.

All your Let’s Encrypt certificates are set to auto renew by default unless they are cancelled manually in cPanel.

For details steps on how to install Let’s Encrypt, please Click Here.

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