Does Your Business Really Need A Blog Hosting Plan?10/16/2012
Running a business is enough to keep anyone busy. Whether you take a hands-on approach or manage a team of employees, it can be very time consuming just to keep revenue coming in on a day-to-day basis. Before adding any new tasks to your workload, you need to be sure your new tasks will bring some real, tangible benefits to your business.
Even with an easy-to-use blog hosting service and a streamlined blogging platform, running a blog on your company website will add to your workload. Once your blog hosting is set up, you need to make sure it is regularly updated with new, interesting content. In some cases, you may need to spend your own time coming up with ideas and writing new posts. At best, you need to manage an employee or freelancer who does this for you.
So what is the benefit of using a blog hosting plan for your business? What is there to gain from launching a blog for your business and working to keep it updated on a regular basis?
At Certified Hosting, we believe that every business should be blogging. Read on to learn why.
Blog hosting services help you attract more sales
Studies show that businesses that blog attract as much as 67% more traffic than those that do not. This increase in traffic is the result of two main factors.
The first effect of using blog hosting for your website is better search engine optimization (SEO). SEO is the process of making sure your website can be easily understood by search engine crawlers and identified as a good resource in your given industry. If a search engine crawler believes you offer valuable content to your customers, you will be listed higher in search engine results.
To some degree, creating and maintaining a company blog helps you include more keywords that are related to your industry. Increasingly, though, search engine crawlers are sophisticated enough to understand how informative or relevant your content is using other factors. Effective SEO is not just including relevant keywords; it is making sure your keywords are part of a genuinely informative collection of posts.
In addition, blog hosting satisfies the demands of your actual visitors. If you write interesting, educational, and informative content for your blog, visitors are more likely to tell a friend or post your link through social media. These links help increase your search engine position even further, but more crucially, they add credibility to your website and keep your name in the spotlight.
Finally, if you update your blog on a regular basis, you will earn more from every visitor. By encouraging visitors to check back often for new, interesting content, you will have more opportunities to convert them into customers.
Easy-to-use blog hosting services from Certified Hosting
There is no doubt that every business should be maintaining a good blog. At Certified Hosting, we make this process as easy as it can be.
Our unlimited blog hosting services come with the disk space and bandwidth you need to support your growing traffic. Customers can choose from a variety of blog platforms and content management systems (CMS), including WordPress hosting, WordPress MU hosting, and Moveable Type hosting.
These blog hosting plans are all designed for easy installation, and if you encounter issues or need extra advice, Certified Hosting can help. Our technical support team is available 24/7/365, and our online knowledgebase features useful advice on a range of blog hosting issues.