Got Content?

By CertifiedHosting 04/10/2013

unique-contentWhy High-Value Content Is So Important

If you find that your websites have trouble capturing and holding visitor attention, it's probably because your content isn't really giving them a reason to stay interested.  Although it's important to use ads that entice people into coming to your pages, you also have to create high-value content that makes the visit worth their while.  Here are some ideas on how to do just that and some of the reasons why it's so essential.

Make Your Blogs Usefully Relevant

Think about your visitors' needs. Try to anticipate the types of concerns that would motivate them to visit in the first place; because if you don't help them find out what they want to know, they'll go elsewhere faster than you can ask them why. For example, if you sell car parts, you might want to post a blog that talks about how to install a replacement for a particular troublesome item or use it correctly to avoid early breakdown.  Even if this article helps someone who already bought a part from your competitor, it will ensure that they consider you as a more knowledgeable and helpful source next time around.  High-value content can secure your site's future viability.

Innovative Content Can Open Dialogues

Your content needs to foster interaction between you and your customers. High-value content that leads to discussion can open up entirely new market segments simply by being interesting.   Socially minded posts about industry news or upcoming regulations may serve to prompt discussion among the customers and vendors who will be affected.  Such back and forth can increase your knowledge of your consumer concerns without you needing to implement boring surveys or go hunting through your past sales data.  The key, however, is that the information you share has to be interesting enough to make people want to read further.

What Makes Content High-Value?

The main difference between high-value and generic content is that better content either teaches, informs or explains something that the reader wasn't previously aware of.  It keeps people interested with the prospect of new information and breaks concepts down in a simple fashion so that readers don't get bored and wander off.

People's attention spans are short, so it's important to keep your content as digestible as possible. Longer blog posts or how-to series should be broken up into successive articles.  Similarly, tools for discussion, such as social sharing icons or comment boxes, must be easy to find. Integrate these different aspects of your content to present visitors with more compact information sources.

Finally, one major distinguishing mark of better content is that it looks more professional. If you're going to include videos on your site, for instance, take the time to have them well-produced or nobody will take you seriously.  The same goes for photos and informational graphics; clarity is key, and professional production is vital to clarity. Don't just rely on spell check for your blogs and articles; instead, ask an objective bystander to read them and give you their impressions of what they convey, or simply get a professional to write them for you.