08 Dec

FaceBook Changes Whoas….

More Facebook changes. Can you keep up?

TechWyse a leading Canadian Internet Marketing firm has created this cool updated cheat sheet that every Facebook Admin should take a peek at.  Please share this Infographic with your friends and associates  that manage Facebook pages, they will thank you! read more

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18 Nov

The Fastest Way to Grow Your Audience On Google+

So you’ve already set up a Google+ page and have optimized your circles for business purposes. So now, what is the fastest way to grow your audience?

Most online marketing gurus will tell you that all you need to do is create quality content and engage. But that advice is about as paper-thin as, well, paper. Let’s say soy paper, because that’s pretty thin.

So aside from creating quality content, you need to do a little footwork if you want to capture an audience that is both relevant and valuable to you.

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28 Aug

Setting Up Google+ Circles for Business Success

One of the fundamental differences between Google+ and the other social networks is how it handles relationships and connections. When a business understands how to harness this it can be an invaluable prospecting tool that is far more effective than any other social network. We’ll start with the basics of how circles work and then move into a more advanced set of practices and techniques.

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08 Jul

Walkthrough: How to Start a New Google+ Page

Having a Google+ business page for your company or product is now becoming more important than ever. With Google tying it’s social product into search results and combined with the power of Google Local, your search engine optimization just got a does of steroids. The best part? Your competition is probably not savvy to the power of this just yet and that means you get the upper hand!

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02 Jun

15 Year Anniversary!

Certified Hosting is celebrating 15 YEARS of service and commitment! A huge thank you goes out to our amazing clients. Their continued trust and loyalty has allowed us to reach this major milestone.

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11 Mar
30 Dec

5 ways to build the brand identity for your site

Many businesses struggle over the idea of a brand identity, but it serves an important function and should not be ignored (ie, allowed to stagnate or morph on its own). After all, brand identity is a simple way to connect with customers and separate yourself from the competition. It represents the opportunity to get away from being “all business” and showcase the human side of your organization.

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17 Dec

Hey, Come Back Here: Benefits of Retargeting for Online Business

As many as 9 out of every 10 users who comes to your site may be leaving without a conversion. Wouldn’t it be nice to get some of those potential customers back so you can turn more visits into sales? With retargeting, that’s now possible. Retargeting allows you to directly aim a message at defined groups of site visitors, either with display ads, social media promotions, or modified site content.

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13 Dec

Content marketing: why it works, 5 positive effects & examples

Content marketing is a huge movement in the business community now. There’s one thing about it that’s not always discussed: it’s amazing. Content marketing represents a move from a direct sales and branding approach – as with typical advertising – to a completely new, indirect model of engaging with customers, potential customers, and other users who might either end up buying or helping to spread your content. It’s a move from more straightforward self-promotion to “paying it forward” with free helpful information for your online audience.

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06 Dec