25 Feb

Search Engine Rankings Down? Here’s How to Avoid Google Panda Penalties

Search engines constantly evolve to improve the experience of their users. The Google Panda is an algorithm which allows Google to rank websites by the quality of content they provide to the web. It is no secret that search engines rank websites that offer high value content higher and constantly lower the pagerank of websites that do not add value to the web. As a website owner you probably know that Google and other search engines penalize websites for not adhering to best practice policies. Today we take a look at the best practices to recognize and avoid the Google Panda Penalties.

Readers First
Search engine optimized content can now harm your website’s rank instead of helping it. Write organic content for your reader instead of the search engines. Try not to stuff your content with keywords and bad links. Good quality content not only helps with search engine ranking but with social sharing as well.

High quality content
Keep only high quality content on your website. If you still have low quality content on your site, remove it and replace it with high quality content. Any content with spelling or grammar errors, stuffed with keywords or written in poor English is only going to earn you negative ranking and harm your reputation instead of doing any good for your site or business.

Remove duplicate content
Do not use duplicate content on your website, it will hurt your search engine rankings. You may want to buff-up your website by creating duplicate pages with the same content under different headings. This is the worst possible mistake you can make. If it is essential for some reason take steps to cover it up! Carefully plan your website structure and hide duplicate content from search engines or have each duplicate page rewritten.

Optimize your site
If your website is too slow for search engines, you are not going to get a good search engine ranking. The first step to creating a high speed website is to select a good web hosting company. Look for application optimized platforms like WordPress hosting  or Joomla hosting services. The next step is to optimize the code by following best practices if you own a custom website. CMS platforms like WordPress can also be optimized by plugins. You can also avoid high definition images and optimize your images for the web.

Follow these basics to avoid search engine ranking or panda penalties. Here’s a SEO Guide by Google and here’s an article from Google on Steps to create Google friendly sites  The design of your website also plays an important part. For example, the age old SEO best practice to use text links instead of graphic links is still very effective. Overall, use a simple and clutter free design for best results.

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