Social Media Anxiety?03/19/2013
Are you paralyzed with social media anxiety? Many businesses are eager to take advantage of the exciting marketing opportunities that are presented by social networking sites like Facebook and Twitter but end up spinning their tires because they're in uncharted territory. It's totally normal to feel somewhat overwhelmed by the prospect of reaching out to prospective customers on social networking sites, but it's easier than you probably think. By following and repeating three simple steps, you can kick-start a campaign on today's hottest social networking sites that's sure to generate huge buzz for your business.
Step One: Say Something Valuable
Forget everything you've learned about traditional marketing. Social media is a whole different animal. You won't get anywhere by aggressively promoting your company. Instead, you need to bring value to users' lives by creating and promoting content that is interesting and useful. Share this content on sites like Twitter and Facebook to spread the word.
You should also make a point of responding to people's comments and starting conversations on social networking sites. Back-and-forth exchanges and continual communication are integral to succeeding with this type of marketing.
Finally, keep existing customers in the loop by posting updates about specials, sales and other events. This has the added bonus of potentially bringing your company to the attention of new customers.
Step Two: Say it in the Right Places
Figure out where your target audience hangs out online. Which social networking sites appeal to your target demographic? Google+, Twitter and Facebook are all invaluable. Once you zero in on the right sites, dig deeper by using search functions to find people who actually want what you have to offer.
Step Three: Keep it Up
Ongoing communication is crucial when it comes to social media success. You have to consistently create posts and interact with others, or your efforts will never bear fruit. There is no finish line when it comes to these techniques. Fortunately, maintaining active presences on the most popular sites is easy. After you get the ball rolling, it's simply a matter of posting anywhere from 5 to ten updates, links and comments per day. As you consistently interact on the most popular social networking sites, you should start seeing results.