Speed Up Page Loading And Make More Money With Varnish Cache Web Hosting

By CertifiedHosting 03/12/2012

Although there are various factors that can be used to analyze the success of your web presence, your website conversion rate is a significant metric. Referring specifically to the percentage of visitors who not only view your web presence but also turn into paying customers by placing an order, a high conversion rate ensures sufficient return on investment (ROI) and profitability from your shared web hosting, reseller hosting, or dedicated server hosting plan. It’s no surprise that webmasters invest their time and resources into developing the kind of persuasive web content and functionality that drives sales.

Unfortunately, even if you offer your potential customers the best content and rich, dynamic web applications, a lack of performance and/or stability in your shared hosting solution can seriously damage your conversion rates. For example, take the length of time that it takes to load a single page on your website. Your visitors do not like to be kept waiting, and if your website takes an unusually long time to load, visitors will simply turn their attention to one of your faster, more capable competitors.

Certified Hosting understands the importance of keeping page loading times down, and we are pleased to announce the addition of Varnish Cache to all of our web hosting services. Varnish Cache is a new, state-of-the-art technology that makes your website loading times lightning-fast, at no extra cost.

How does Varnish Cache affect shared web hosting services?

When a visitor attempts to load any content using your shared hosting, reseller web hosting, or dedicated server hosting plan, the Certified Hosting network receives the incoming request for data. The details of this request are sent to your web hosting service, where the hardware server responsible for your account processes the request, finds the relevant information, and returns the data to your user. This process can be time-consuming, particularly when the hardware server that stores your content is under strain as the result of high traffic, complex web application processing, or the behavior of other users who may share your server.

Varnish Cache is an HTTP caching technology that is deployed in front of your web hosting plan. Varnish Cache intelligently analyzes the information that your visitors are requesting and works to make the most commonly requested pages more quickly available. If a visitor needs a specific static page, Varnish Cache can handle the request itself, without needing to take data from the server. In some cases, this improves page loading times by as much as 1000 percent.

Of course, there are some instances where the full functionality of your web hosting server is required. For example, if a user needs to interact with your database or with another rich, dynamic web application, Varnish Cache is unable to prepare the relevant information internally. But with Varnish Cache taking care of routine requests for static pages, every web hosting plan is now more able to undertake complex processing without wasting processing power on delivering static pages.

The result is simple: websites that load faster, whatever kind of content you offer.

Varnish Cache shared hosting plans available now from Certified Hosting

With your site-wide page loading times dramatically reduced, Varnish Cache makes it easier to maintain good customer service, increase customer confidence, and improve the conversion rates that directly drive the success of your chosen hosting service. You can find out everything you need to know about what the introduction of Varnish Cache means for your business and your customers by reading our latest press release.

Varnish Cache web hosting services are now available as standard from Certified Hosting across shared web hosting plans and dedicated server solutions. Certified Hosting also includes Varnish Cache for reseller web hosting plans and unlimited shared plans, giving you the freedom to use your newly improved page loading times however you see fit.

To learn more about Varnish Cache and its new implementation at Certified Hosting, read our latest press release, visit certifiedhosting.com, or give us a call at 909-498-4415 today.