Which Blogging Platform Is Best For You?10/19/2012
Blogging is an effective way to connect with customers and build your brand, and a powerful tool for search engine optimization (SEO). But did you know that blogs actually influence purchases? Studies show that 21% of blog readers use the information to help them decide on a purchase, 19% use blogs to refine their purchase decision, and 17% discover products or services for the first time when they are discussed in blogs.
Blog hosting services make it easy for you to create your own blog and update it on a regular basis with interesting content about your industry. From company news to opinions, your blog is an essential mouthpiece for your brand that is quick and simple to maintain. In fact, the hardest part of running a blog is deciding which type of blogging platform is best for your business.
Professional blog hosting provider Certified Hosting has put together the following overview of three major blogging platforms. Read on to learn about the features included in these blogging platforms, and to discover which platform is right for you. You will also learn how some blogging platforms can be used as an overall content management system (CMS) to power your entire website.
WordPress – the Web’s leading blogging platform
Used by 48 of the top 100 most popular blogs, WordPress hosting is, without a doubt, the most popular blogging platform and CMS in the industry. The reason is simple: WordPress is a flexible, powerful system that comes with the most extensive community support in the business.
WordPress is available by two different means. One option is to sign up for a free account at WordPress.com and have your installation hosted on WordPress servers. Although you can assign a custom web address (domain name) to this account, professionals prefer to launch WordPress on an external web hosting service, which is better suited to supporting traffic as it increases.
After you have installed WordPress, some of its core features include the following:
- Create posts for your blog
- Create static pages (for example, an “About Us” page)
- Install themes to redesign your entire site in just a few clicks
- Install plugins to add new functionality
The most impressive thing about WordPress is that it comes with a vast range of features. From blog commenting, to user registration, to multiple authors, WordPress is flexible enough to suit almost any website. As a result of its popularity, WordPress is also supported by a phenomenal amount of themes and plugins to take functionality even further.
Finally, WordPress now offers multisite support. Multisite means that you can use one WordPress installation and one dashboard to run as many individual blogs as you want. One interesting application of multisite support is allowing your visitors to sign up for their own blog account.
Plugins make it possible for you to customize your WordPress blog for just about anything. Movable Type comes with more of these additional features out of the box.
Blogging goes social with Movable Type
Although WordPress leads the market by some distance, Movable Type is a well-established blogging platform used by large organizations, including The Huffington Post.
In terms of creating a blog, Movable Type offers an intuitive interface that is easy to work with. While streamlined posting and static page creation are standards that are to be expected from a blogging service, what makes Movable Type different is that it reaches beyond the standard features of a blog or content management system.
After installing Movable Type, you can open up public registration to your visitors. Everyone who comes to your blog can register for an account and create a profile page, using fields that you as the administrator can customize.
Once visitors have signed up, you can provide them with forums in which to create their own discussions. You can also use these forums to invite comments on your posts. Membership is a great way to drive engagement with your potential and existing customers, and although some WordPress plugins can achieve this, Movable Type comes with everything you need to start building a social community right away.
If you want to use your blogging platform as the foundation for a wide-reaching online community, Movable Type could be the solution you are looking for.
Keep things simple with a Nucleus blog
The more things you do with your website, the better the results will be. Although WordPress and Movable Type are impressive blogging platforms, they are also extensive content management systems that can run your entire website. But not everyone wants to turn their blog into an all-encompassing experience. Sometimes the best solution is the one that simply does what it needs to, and nothing more.
Nucleus is a focused type of blogging platform that only includes the most essential features, such as posting, commenting, and theming. Every non-essential feature is available as a plugin that you can install on an as-needed basis.
The following features are included in WordPress, but are available as plugins for Nucleus:
- WYSIWYG editing
- Comment moderation
The result of a more focused platform that only includes the features you need is snappier performance with a very small footprint on your server in terms of disk space. If you want to focus on your blog and not the wider abilities of a content management system, Nucleus is an excellent choice.
Find the blog hosting service for you at Certified Hosting
Whether you are looking to add a blog to your existing website or use blog hosting as the starting point for an entirely new website, Certified Hosting offers a flexible range of unlimited blog hosting plans to suit you.
Customers can choose from an extensive selection of blog hosting services, including WordPress hosting, Movable Type hosting, Nucleus hosting, and more. Each plan features unlimited disk space, unlimited bandwidth, and unlimited MySQL databases, allowing you to try each blog platform first-hand. In addition, as your website grows, you can take full advantage of multisite features with unlimited domains on your account.
Whichever blog hosting service you prefer, Certified Hosting offers free installation and migration from your existing hosting provider where applicable.
This high level of customer service continues once your plan is up and running, with a 99.999% uptime guarantee, 24/7/365 technical support, and an Anytime Money Back Guarantee for your peace of mind.